Size Guide General Instructions

How to Measure

How to Find Your Child's Perfect Fit

Because every child is beautifully different and comfort always comes first.

1. Measure with Love

All our size guides show garment measurements, not body measurements.

To find the right size:

• Lay one of your child's comfortable garments flat.
• Measure straight across (chest, waist, hip) and double it for the full round.
• For length, measure from the highest point of shoulder (HPS) down to the hem.

Always compare these with our chart, not your child's body, for the best fit.

2. Our Fits Are Designed for Growing Kids

• Tops & Shirts: Slightly relaxed fit for ease and layering.
• Dresses: True-to-age fit with a little extra length so your child can wear it longer.
• Bottoms: Elastic or adjustable waistbands for extended use and comfort through growth spurts.

If your child is between sizes, we recommend sizing up — better a little roomy than a little tight.

3. About Our Fabrics

We use only natural and organic fibres — soft, breathable, and kind to delicate skin. A gentle 2–3% shrinkage after the first wash is normal.

• Each piece is pre-washed and pre-shrunk, so what you see is close to the final fit.
• Natural fabrics may continue to soften and relax with use — that's their charm.

4. Real-World Tips from Moms Like You

• Kids move, stretch, and grow faster than size tags can keep up.
• The chart is a reference, not a rulebook.
• Trust how your child plays and moves — comfort means confidence.

5. The Mom & Zoey Promise

Every Mom & Zoey piece is designed to grow with your child — in softness, in comfort, and in memories.

We've tested every fit on real kids to ensure they can run, play, and twirl freely in our clothes.